Wednesday, October 14, 2009

CityScape Internet Advertising Program for Rentals

We subscribe to HeroPm.com which is a web service for property managers.  HeroPm.com, formerly known as HomeRentals.net is a stand-alone advertiser, plus it acts as a portal for data entry into many other property management websites.  There are about 10 websites that immediately accept the data feed from HeroPm.com.  Those sites are: homerentals.net, cityscapedenver.com, Google.com, places4rent.com, RentalsIn.com, SnapRent.com, USAHomeRentals.com, VacancyList.com, RentProperty.com, NARPM.com, and HotPads.com.

Once we input a listing into our website, it is immediately broadcast onto these partner websites.  From those sites, other websites gather data from those sites.  So, this information makes it to a number of websites all with just one data feed from us.

There are additional fee-based sites that we use.  The fees for these sites is paid for by our owners, per the management agreement.  Owners direct us as to which fee-based sites they want us to use, or simply send us advertising funds and we decide for them.  Choices include: RentSpider.com, MyNewPlace.com, RentalHouses.com, and RentalHomePros.com.  Our favorite sites, are Rentals.com and HomeRentalsPlus.com.  We get a lot of leads from those two sites.  Both of those sites have partner sites as well.

For the biggest splash of all, RentMarketer.com takes the data feed from HeroPm.com and puts it on as many as 50 sites immediately.  There are several levels of involvement, including bunching up with other fee-based sites.

If you are an owner and want your property rented quickly, a monthly budget of $100-200 will get an amazing amount of exposure of your property to prospective tenants, most likely enough to get the property rented quickly.  If you want maximum exposure, then $200-300 per month will buy enough web exposure and local ads to attract prospective tenants even faster.

That may sound like a lot of money, but keep in mind that a property that rents for $1500 loses about $50 per day for every day that it sits vacant.  If you spent $200 on advertising, you only have to rent it 4 days sooner to recapture your $200 expenditure.  Likewise, spending $300 on advertising equates to 6 days rent.

In summary, if you want your property rented sooner, send us advertising money so we can place ads for your property.  We will send you a detailed summary of all fee-based advertising we do on your property.  Any funds left over in your advertising account that are not spent, can be returned to you.  We have the advertising choices put together in a "sushi" menu so it's easy for you to decide what level of advertising is best for you and your property.  We can email you the form, fax you the form, or send it by regular or priority mail.  You can pay us by credit card, ACH transfer, or Paypal.

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