Friday, December 16, 2011

Problems With Yelp - Why it's Better to use Better Business Bureau

We had a recent review on Yelp that is simply not true.  It was from a person that we don't know, who has not done business with our company, and from a city where we have no clients.  It's simply a bogus posting.  We've had no luck in working with Yelp to get it deleted.  I asked 4 of my customers to write positive reviews so as to minimize the situation, but Yelp refused to post any of the 4 reviews.  All 4 customers received confirmation of their reviews, but they never got posted for some reason.  Yelp claims it has systems in place to analyze reviews, so not every review gets published.  So, then, why is it that negative reviews can easily be published on Yelp, but positive ones which are true, can not?  The answer is probably that Yelp probably wants reviews to be negative more than positive.  At any rate, we will never use Yelp as an advertiser and we encourage you to not use Yelp either. 

So, Boycott Yelp if you are in the same situation.  We answered the original allegation and was met with a reply.  But, we can not reply to that reply.  So, all it did was give this idiot a second swipe at more untrue statements.

How, exactly do you Yelp Yelp?  I looked up the Better Business Bureau report on Yelp and found almost 200 complaints, mostly similar in nature to our situation.  Disgruntled or former associated and employees, personal friends, or anyone out there can easily write a negative review and Yelp will likely post it, true or otherwise.  At lease the Better Business Bureau gives both parties the ability to vent and to resolve the issue.  There's no issue to resolve with this bogus client since there is not way to even figure out who wrote the review.

The Internet is a wonderful way to advertise.  But we see Yelp as a verbally abusive venue where bogus reviews are easily posted and difficult if not impossible to remove.  Suggestion:  Send any email from Yelp directly into your Spam folder, where it belongs.  Because, any company that does not monitor it's reviews is not in the public's best interest and deserves no less than being in the Spam folder.